Use of the word "exciting"

Young artists a warning for you.

If you believe that using the word “exciting” is going to make audiences want to see your production, you probably need to re-think your marketing strategy.

What I see all the time are generic phrases describing locations as being exciting, productions as being exciting, directors as being exciting, scripts as being exciting but I almost NEVER see those entities described in a way that is SPECIFIC to them and therefore interesting to me.

Pay attention to what you write.  And try to give us details that help us understand what it REALLY is that might make us feel excited to come see you or your work.